Asia Prince Jang Geun Suk has been selected as the face of an online dancing simulation game called "Audition 2". As the Korean game sets out to capture the Chinese gaming market, Jang's image as a proven force in K-pop will be the company's marketing tactic.
Jang attended the press conference for the game on Oct. 29 at the Kempinski Hotel in Chengdu, where various local media swarmed to see Jang in his new role in the game. "Jang Geun-seok is a superstar in Chinese-speaking nations throughout Asia and so we thought he'd be a great spokesperson for the brand", said the company reps.
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